Built for dads who are done winging it
GW12 the System built around your real life
More Energy. More Presence. Built to Last.
"I Was 10kg Plus Overweight and Out of Gas. This Is What Actually Got Me Back."
so how does the
gw12 fit dad program work?
Your Whole Reset, Mapped Out in 4 Simple Steps…
Assessment & Goal Setting
Start With a Clear Plan, Not a Guess
We kick off by mapping exactly where you're starting from:
Your body composition
Your metabolic health
The real reasons previous attempt failed in the past
From there you get goals built around your life and your phase, so from day one you know exactly what you are doing and why.
Your Custom Training & Nutrition Plan
Built Around Your Body, Your Week, and Your Life
Next we build your engine:
Nutrition plan matched to your targets and real food the whole family eats, carbs included.
Training program whether home or gym customised around your life
Delivered through the GW12 Fitness App, every exercise comes with videos and tutorials.
The first week sets your baseline, giving you a clear picture of where you're starting from. From there the app adjusts as you progress - no guesswork, just progress.
Coaching, Check-Ins, Community & Accountability
Your Never Doing This On Your Own
This is where most programs leave you stranded and where GW12 is different:
Weekly coaching calls
Direct feedback through a 1:1 coaching channel
Weekly check-ins and accountability markers that actually matter
Habit tracking of weight, body measurements, sleep, energy, digestion and mood. The GW12 team adjusts your plan to keep you moving forward. No giving up or falling through the cracks.
Your Game Plan Beyond the 12 Weeks
Where This Stops Being a Challenge and Becomes a Change
The 12 weeks isn't the finish line, it's the proof it works:
In your final step we sit down 1:1 and build the path for what comes next.
Set targets and create a plan to the body, energy and edge you want for the long-term.
The real reasons previous attempt failed in the past
For the dads ready to go all in, this is the doorway to what's next. Building on your progress, pushing your limits, and creating results that continue to compound over time.
WHAT THE GW12 PROGRAM
ACTUALLY DOES FOR YOU
Most programs force you to eat less, train harder, and still leave you exhausted, overwhelmed, and stuck. The GW12 Fit Dad Reset flips that by working with your body instead of against it. Here’s how:
Real Strength Without Living in the Gym
Smart training that builds genuine muscle and shifts the gut, while switching your metabolism back on. Three to four sessions a week, no punishing cardio, no wasted time.
Simple 5-Minute Per Day Nutrition System
Your own simple meal plans, and real food the whole family eats, so you know exactly what to put on your plate without banning carbs or giving up the stuff you actually like.
Hormones Working For You, Not Against
Steady energy from morning to night, no 3pm crash, and cravings that stop running the show, so you're finally in control instead of white knuckling it all day.
Results That Hold Long After 12 Weeks
You walk away knowing how your body works, so you can run it yourself for good. No more fad diets. No more starting from zero every single Monday.
By the time the 12 weeks are done, you'll be leaner, sharper, and carrying yourself like the man you used to be, with a clear plan you can actually follow for the rest of your life, not just for the reset.
Here’s exactly what you get:
INSIDE THE GW12 FIT DAD RESET
Everything in one place. Training, nutrition, habits, and coaching. Built for dads who don't have time on programs that don't fit their life. No complicated systems. Just a clear path back to the energy and confidence you're capable of.
FULL Access to THE GW12 PROGRAM
Everything you need. Nothing you don't.
12 weeks, one system - everything included
Step by step modules, no guesswork
Built around work, family and real life
Gavin's personal framework for getting back
Updated resources added as the program grows
gw12 nutrition system
Simple eating that fits your real life.
No calorie counting. No food scales
Eat real food. Keep it simple
Works around shift work and family meals
Fix your metabolism without restriction
Nutrition built for real life, not a diet
gw12 training program
Train anywhere. Build something that lasts.
Gym, home gym, or bodyweight - your choice
Progressive strength. No joint destruction
Workouts that fit your actual schedule
Clear video instruction. No guessing in the gym
Built to last well beyond 12 weeks
weekly coaching calls
Real answers. Real accountability. Every week.
Live weekly calls with Gavin & expert coaches
Real answers. Real accountability
Fix what's not working before you quit
A community of dads in the same boat
One bad week won't become a bad month
GW12 Health & fitness app
One place. No chaos. Just the work.
One app, one community - All in one place
Training tracked - sets, reps, progress
No juggling between platforms
Clean, simple - spend time training
iOS and Android. Works to your schedule
GW12 HABIT TRACKER
The structure that runs when motivation doesn't.
Daily habits that actually move the needle
Simple tracking - see where weeks break
Structure that runs without motivation
Catch drift before it becomes a reset
Built from what works in real life
Read This Before You START YOUR FREE TRIAL
100% SATISFACTION GUARANTEE
You shouldn't have to take a leap of faith. That's why we make it clear on
exactly what's included, and back it with a satisfaction guarantee.
Commit to the program and try GW12 7-Days risk-free.
If you go through the first 7-days and genuinely feel it wasn't worth what you'll pay.
Simply let us know within the 7-Day trial period and cancel without paying a cent.
That's how confident I am in the system.
All I ask is that you give it your full commitment before you make your decision.
This isn’t for tyre kickers.
If you’re joining “just to look around,” don’t.
If you’re not serious about scaling a subscription offer, skip this entirely.
If commitment isn’t your thing, this won’t help you.
Subscription Kings is for operators - people ready to build a weekly recurring revenue machine, not people “trying things out.”
I want members who show up, execute, and actually want to win.
If that’s you, start the trial.
If not, save us both the time and leave this page immediately.
MEET YOUR COACH
Gavin Wanganeen
Some of you know me from AFL footy - 300 games, a Brownlow, and two flags.
A few years ago I put on about 10 kilos, my energy was gone, and one morning I couldn't do my jeans up. Small thing. But standing there, that was the moment I thought - "Right. I can't keep going like this."
I'd just slowly let things slide, bit by bit, the way most of us do. Not because we're lazy. Life gets busy with work, kids, everyday life, and looking after yourself is the first thing to go.
What turned it around wasn't some perfect diet or magic program. It was having a system simple enough to actually stick to. Something that held up on the weeks life wasn't perfect. Once I had that, the energy came back, the confidence came back, and I started feeling like myself again.
Since footy, I've spent years around gyms, and around blokes trying to make this same change. I see the same thing every time. It's not that they need more information, they need something they can actually follow around a real dad life .
That's why I built GW12.
Have more questions? Read these...
Have more questions?
Read these...
Frequently Asked Questions
Need Help? [email protected]
WHAT HAPPENS AFTER THE 7 DAY TRIAL?
I'm giving you a 7 day trial FOR FREE to experience the GW12 program. You can cancel before the trial expires without being charged a cent. If you stay past the 7 day trial period, you will be billed just $39 per week, and you can cancel at anytime by simply emailing us at [email protected]
WHAT DO I ACTUALLY RECEIVE WHEN I JOIN?
✅ GW12 Fit Dad Reset Blueprint
A step-by-step system designed to help busy dads lose fat, rebuild strength, and create sustainable habits that actually last, without extreme dieting or burnout.
✅ Nutrition Made Simple – 5-Minute Daily System
A straightforward nutrition framework designed to take the stress and confusion out of eating for fat loss. No complicated tracking or overthinking. Just a simple daily structure that helps you stay consistent and lose body fat without feeling restricted.
✅ GW12 Training Program (Home or Gym Based)
A fully structured training system designed to build muscle, burn fat, and improve overall fitness - no matter your setup.
Whether you train at home, in a gym, or with minimal equipment, the program adapts to your lifestyle so you can stay consistent and progress.
✅ Weekly Coaching Support Calls
Weekly group coaching sessions with expert guidance to keep you accountable and progressing. Get direct support with training, nutrition, mindset, and adjustments so you’re never guessing what to do next.
✅ GW12 FITNESS App & Habit Tracker
A simple tracking system designed to keep you consistent and on course. Monitor your progress, stay accountable, and build momentum week by week without overcomplication.
✅ On-Demand Training Library
Full access to step-by-step training and education modules designed to support your transformation at your own pace. Everything is structured so you always know exactly what to do next.
✅ BONUS #1 – 1:1 Coaching Call With Matt (Value $248)
A personalised coaching session where we break down your biggest challenges and build a clear action plan for your next steps. Get direct feedback, clarity, and direction tailored to your situation.
✅ BONUS #2: Exclusive Members Perks & Extras
As you progress, unlock additional resources, limited-time content, and opportunities to go into member reward draws.
WHAT'S MY INVESTMENT?
You can get started for FREE for the first 7 days, then it automatically rolls into $39 per week (cancel anytime). If you love what you see and want to stay? Great!
If you want to cancel, no hard feelings either. Just send me an email at [email protected] and I'll cancel your membership - no questions asked.
WHAT IF I FOLLOW THE PROGRAM AND DON'T SEE RESULTS?
You shouldn't have to take a leap of faith. That's why we make it clear on exactly what's included, and back it with a satisfaction guarantee.
Commit to the program and try GW12 7-Days risk-free. If you go through the first 7-days and genuinely feel it wasn't worth what you'll pay. Simply let us know within the 7-Day trial period and cancel without paying a cent.
That's how confident I am in the system.
All I ask is that you give it your full commitment before you make your decision.
DO I NEED A GYM TO FOLLOW THIS PROGRAM?
You don’t need a gym to get started - you can follow the program from home using bodyweight training and still make solid progress.
That said, if your goal is to accelerate your fat loss results and build more muscle, having access to basic strength equipment such as dumbbells or barbell and weights, will give you more options and progression over time, whether you're training at home or in a commercial gym.
All workouts are designed to be fully adaptable based on the equipment you have available, so whether you're training at home or in a gym, you're covered.
HOW QUICKLY DO I GET ACCESS AFTER JOINING?
You’ll get instant access to the GW12 FITNESS App, the complete program, course materials, community, and everything you need to get started, including step-by-step instructions for setting up your app.
From there, you’ll have your workouts, plan, and resources all in one place, making it simple to follow the program and stay consistent.
You’ll also have direct access to me, where I’ll be there to provide personal support, coaching, guidance, and answers to your questions throughout the program.
These results are real outcomes from my own and my clients. They are not typical and are not a guarantee.
Building lasting health takes real, sustained effort and your results depend on your starting point,
your commitment, and how consistently you follow the system. Nothing here is medical advice.
Not affiliated with or endorsed by Meta Platforms, Inc.
© 2026 GW12 - All Rights Reserved
I WILL PERSONALLY BUILD YOU A FULLY AUTOMATED BUYER-PRINTING FUNNEL THAT MAKES SALES WHILE YOU SLEEP — And Run Your Ads Until Your First 10 Buyers Roll In
A complete, hand-built, done-for-you acquisition system engineered to liquidate your ad spend in 24-48 hours, convert cold traffic into buyers instantly, and ascend them into subscription or high-ticket clients on autopilot — without you taking a single sales call.
Make sure your sound is turned ON
How To TURN LOW TICKET BUYERS INTO WEEKLY SUBSCRIBERS & HIGH-TICKET CLIENTS Using The Subscription Vortex (NO SALES CALLS REQUIRED)
Make sure your sound is turned ON
APPLY NOW TO SEE IF YOU QUALIFY
(Limited spaces available)
(Making $260K/month with high-ticket offers - but endless sales calls, starting every month at zero, and a team of 12 was draining my energy and stealing my time.)
This Hidden Coaching Model Has Been Sitting Right in Front of You...
Back in 2017, scaling a high-ticket coaching business was child’s play.
Ads were cheap. Sales calls filled your calendar.
Six or seven figures? Easy.
Fast-forward to today, and that game is dead.
Ad costs have gone nuclear.
Sales calls? A meat grinder that eats your time, soul, and sanity.
Every week, some guru pops up with the latest “no-sales-call system.”
Looms, DM selling, Google Docs?
Don’t kid yourself. It’s still a sales call… just in disguise.
You’re still chasing leads, warming them up, following up again and again, and begging for that fat upfront fee.
The market isn’t buying it anymore.
Keep playing that game, and you’ll fall behind. Hard.
But here’s the kicker:
The most scalable, profitable business model isn’t new. It’s been hiding in plain sight for years.
No one in high-ticket coaching saw it - until now.
I call it the "Subscription Vortex".
It’s a simple, deadly-effective model that blends high-ticket profits with low-ticket automation.
Clients come in automatically. Cash flow stacks up predictably. And you scale without the sales-call grind.
But here’s where the real money is:
It’s not about landing a new client every month.
It’s about keeping the same client for years and watching their Lifetime Value (LTV) explode.
The longer they stay, the richer you get.
Simple. Scalable. Smart.
(Scaled to over $2M in recurring revenue running this new business model, with just 1 VA, working only 2 hours a day, and not taking a single sales call)
Why switch from high-ticket to Subscription Vortex?
Look, I get it. High-ticket offers sound sexy.
Big paydays. Big promises.
But here’s the problem no one wants to talk about…
They come with baggage - sales calls that drain your time, a team you have to manage (babysit),
And unpredictable months that leave you scrambling to keep up.
That’s why I switched to the "Subscription Vortex."
No chasing clients. No constant follow-ups. No burnout.
It’s predictable, scalable, and shockingly simple.
Clients stay longer. Revenue becomes steady.
And suddenly, you’ve got a business that gives you your life back.
What Life Looks Like When Selling High-Ticket Offers The Traditional Way:
❌ Convincing clients with sales calls
❌ Big teams. More headaches. More management.
❌ CPAs through the roof
❌ Burnout from juggling all the tasks
❌ Constantly hiring, firing, and training
❌ Every month feels like you’re starting from zero.
❌ Hustle and business first
You hit six or seven figures, and for a while, it feels good.
Your Stripe account looks healthy.
Your peers pat you on the back.
But then it hits you - the business doesn’t feel like yours anymore.
Sales calls rule your day.
You’ve got a team to manage, ads that keep eating your margins, and every month feels like starting from scratch.
You built it for freedom, but somehow, it’s another trap.
You think: “Maybe if I push harder, it’ll get easier.”
But it never does.
The bigger it gets, the heavier it feels.
More clients. More moving parts. More pressure.
At some point, you stop growing.
Not because you can’t, but because
the price of scaling feels too high.
What Is The Subscription Vortex?
It’s simple. High-ticket profits without the high-ticket grind.
It combines the cash flow of high-ticket with the automation of low-ticket models, creating a business that works for you, not the other way around.
Here’s how it works:
High-Ticket Profitability:
You still get high-ticket revenue - but without the constant hustle of chasing clients, running sales calls, and praying your ads don’t tank this week.
Low-Ticket Automation:
Leads come in automatically. No bloated team. No ad-spend roulette. The Subscription Vortex funds itself as it scales, keeping your expenses predictable and your margins high.
The "Vortex":
Once a client’s in, they don’t just drop off after one sale.
They’re nurtured, retained, and turned into long-term, high-value customers.
It’s not about signing a client once. It’s about keeping them for the long haul and growing their Lifetime Value (LTV).
And here’s the kicker:
The longer it runs, the stronger it gets.
Turning your business into a self-sustaining, predictable revenue machine while seamlessly ascending subscribers to your high-ticket offers
What Life Looks Like When Selling With The Subscription Vortex:
✅ Letting your offer do the selling on autopilot
✅ $20-50 CPAs
✅ Lean, profitable systems
✅ Predictable, recurring revenue
✅ Seamless high-ticket ascension
✅ 1 VA and automated systems
✅ Life, freedom, and fulfillment first
It’s not loud. It’s not flashy.
It’s actually simple.
Quiet, even.
$17 Buyers come in steadily while your ad spend is liquidated on the front-end.
Those $17 buyers automatically ascend into weekly subscribers and high-ticket clients.
No wild swings in ad performance.
No frantic calls with your sales team trying to hit targets before the month ends.
Clients stay longer.
Others simply move into your premium offers when they’re ready.
Payments roll in automatically.
And, for once, the business doesn’t feel heavy.
You’re still growing, but it’s not the frantic kind of growth you’re used to.
It feels… controlled. Predictable. Calm.
Because, this time, your business isn’t built around chaos. It’s built around your life.
What Does The Subscription Vortex Actually Do?
The Subscription Vortex is the first domino that sets everything in motion.
It’s the low-risk entry point that pulls in leads, funds itself, and creates predictable recurring revenue.
But here’s where the real magic happens:
The Subscription Vortex™ is the engine that keeps the whole thing running (without you constantly grinding for new clients or living on sales calls.)
It’s not just a mechanism. It’s an ecosystem.
And once it kicks in, it builds momentum and grows on its own.
Here’s what makes it so powerful:
Recurring Revenue on Autopilot:
Clients stick around. Not for weeks - years. No more one-off sales. The cash flow just keeps coming.
High-Ticket Ascension:
No sales calls. No awkward pitches.
The Vortex nurtures your clients and naturally moves them into your high-ticket offers.
When they’re ready, they level up, without you saying a word.
Referrals Built In:
When people love the experience, they bring their friends.
Suddenly, you’ve got a referral machine that feeds the system while you do… nothing.
In plain English:
The Subscription Vortex brings them in, keeps them, grows them, and turns them into loyal, high-value clients who stick around and bring others with them.
It’s not just scalable - it’s unstoppable.
A business that feeds itself while you live your life.
Who It’s NOT For:
This is not for the beginner or someone still figuring out how to land their first few clients. If you're just starting out, this isn't the model for you (please don't apply).
Who It’s PERFECT For:
This is for the 6-7 figure coaches, consultants, and experts who are already making solid revenue, but are tired of the endless chaos that scaling brings.
You’ve built a business, but now you’re ready to escape the never-ending hamster wheel of sales calls, hiring, and micromanaging.
You’re craving a smarter, more sustainable way to scale and automate your revenue without losing more of your time or sanity.
You’re tired of starting over every month and want predictability, freedom, and a system that works for you (instead of the other way around)
Then this is for you.
If you're ready to scale effortlessly, without the chaos and without constantly feeding the machine, then I’d love to partner with you along with 60 other coaches at your level to help implement this untapped business model.
IF YOU THINK YOU'RE A GOOD FIT FOR THIS OPPORTUNITY, SUBMIT AN APPLICATION BELOW
(Doors close once we reach 60 clients)
(Making $260K/month with high-ticket offers - but endless sales calls, starting every month at zero, and a team of 12 was draining my energy and stealing my time.)
(Scaled to over $2M in recurring revenue running this new business model, with just 1 VA, working only 2 hours a day, and not taking a single sales call)
If You’re Sick of Leads Ghosting, Calls Cancelling & Ads Bleeding You Dry…
If you’re reading this, chances are you’ve reached a point in your business where you’re tired of:
○ Sales calls that no one shows up for
○ Leads who “need to think about it”
○ Ad costs rising while conversions fall
○ Funnels that almost work but never become predictable
○ Spending hours creating content hoping it converts
○ Launching offer after offer with no stability
○ Feeling like your business rests entirely on your effort
And the truth is… Nothing is wrong with your offer, your niche, or your skillset.
The model you’re using is outdated.
The old “Book a call → Pray they show → Pitch → Hope” strategy is dead.
2025 buyers don’t behave like they did in 2017.
They don’t want calls.
They don’t want pressure.
They don’t want long funnels.
They don’t want to jump through hoops.
They want to buy something small, immediately, with value delivered upfront - THEN ascend naturally.
That’s the model behind this Done-For-You system.
Here’s What Happens When You Switch to a Buyers-First Model
Here’s Everything I Will Build for You - Completely Done For You
When you join this Done-For-You program, I build everything.
Not some. Not most. Not “templates.”
Everything.
Here’s exactly what you get:
Your Complete Ad-Liquidation Funnel (Built For You)
I personally build:
→ Your low-ticket front-end offer
→ Two conversion-boosting bump offers
→ A backend implementation-call upsell (100% show rate)
→ A downsell version
→ A final backend ascension (your high-ticket or subscription offer)
→ All landing pages
→ All checkout pages
→ All upsell/downsell flows
→ All tracking
→ All automations
→ All triggers
→ All email workflows
→ All backend logic
Every piece is built from scratch - not outsourced, not templated, not generic.
This funnel is engineered to:
✔ Cover all your ad costs
✔ Create buyers fast
✔ Build trust instantly
✔ Lift your overall ROAS
✔ Create repeat purchases
✔ Warm buyers for backend ascension
I write and install every:
→ Purchase email
→ Upsell sequence
→ Downsell sequence
→ Revival sequence
→ Ascension funnel
→ Show-up sequences
→ Subscription or high-ticket conversion workflows
→ Long-term buyer nurturing automation
Your entire backend runs itself.
All Backend Automations + Email Sequences Installed For You
I Build Your Entire Ad System (Done For You)
This includes:
→ All ad creatives
→ All ad copy
→ All campaign structures
→ All retargeting Pixel + data setup
→ Testing frameworks
→ Conversion tracking
→ KPI dashboards
And unlike other DFY “services”, I don’t hand you a funnel and leave.
I launch and manage your ads until your first 10 buyers come through the door.
No guesswork. No wasted money. No confusion.
Apply Now - See If You're a Fit
(Limited spaces available)
And That’s Just the Funnel… Here’s Everything Else You’re Getting
6 Months Access to
Subscription Kings™
(Value: $9,100)
You get access to:
→ Weekly coaching
→ Offer creation
→ Funnels
→ Subscription systems
→ Scaling frameworks
→ Retention training
→ Ascension strategies
→ All courses & modules
→ All scripts & templates
You are supported for the full ride.
Direct Skool DM
Access to Me
(Value: Priceless)
You can message me directly for:
→ Strategy
→ Funnel tweaks
→ Offer refinement
→ Ad creative feedback
→ Troubleshooting
This level of access is unheard of.
Unlimited Zoom Calls
During the Build
(Value: $4,000+)
For 4 weeks, you have:
→ Unlimited calls
→ Unlimited clarity
→ Unlimited reviews
→ Unlimited adjustments
→ Unlimited support
Whatever you need - I’m there.
Apply Now - Limited Availability
Read This Before You Apply - Availability Is Extremely Limited
This isn’t a mass-market offer.
I build every single page, automation, email, ad, and workflow myself.
No freelancers. No agency team. No interns.
Because of that, I only take on 3 clients at a time.
Once those spots are filled, the application closes until a slot opens up.
Here’s What Happens When You Install This Engine
Have more questions? Read these...
Frequently Asked Questions
Need Help? [email protected]
“What if I’m not good with tech?”
You don’t need to be. I build the entire system for you — every page, automation, integration, and workflow.
You only need to approve the assets and watch buyers come in.
“How fast will this be ready?”
The full build takes about 4 weeks. Most clients begin seeing buyers within 24-48 hours of launching ads.
“Do I need a big audience for this to work?”
No. This system was built for cold traffic. Most of my clients start with zero audience and scale quickly.
“Does this work for my niche?”
If you sell coaching, education, consulting, or done-with-you services — yes. This system is built specifically for service-based experts.
“Will I need a big team?”
No. This model runs with one VA — or even just you.
“What happens after my first 10 buyers?”
Once the funnel is converting, scaling becomes simple. Subscription Kings™ gives you the roadmap to scale to $50k–$100k/month.
“What’s the investment?”
Investment is discussed after your application is approved. We only work with qualified, aligned clients — not tire-kickers.
SKEPTICAL? GOOD. HERE'S THE PROOF.
Apply Now - See If You're Accepted
(Limited spaces available)